To accelerate the cultivation of new competitive advantages in foreign trade, enhance the quality of exported goods and the international influence of brands, Anhui Provincial Department of Commerce organized "Anhui Export Brands" rating. Upon voluntary application, preliminary review in various cities, third-party review, expert review meeting review, online publicity, and other processes, ALIC’s HOLIDAY trademark has been rated as an "Anhui export brand" with a validity period of three years.

The Department of Commerce will evaluate the 111 brands submitted by eligible enterprises, in conjunction with government departments such as finance, technology market supervision, customs, and third-party organizations such as business associations, based on indicators such as brand export scale, research and development capabilities, quality infrastructure capabilities, international brand operation and promotion, and intellectual property protection. At the same time, taking into account factors such as industry characteristics, regional balance, and enterprise types, a list of publicly announced brands will be finally drawn up. After undergoing multiple reviews, ALIC’s HOLIDAY trademark was ultimately rated with high scores, ranking sixth overall and first among foreign trade enterprises.